BEAUTY
Unilever acquires personal care brand Wild
Date Posted: Tuesday 1st April 2025
Consumer goods company Unilever has announced it has acquired the personal care brand Wild. This marks another step in the optimisation of Unilever’s portfolio towards premium and high-growth spaces as part of the Growth Action Plan 2030.
Launched in the UK in 2020, Wild offers natural and refillable products. Wild is distributed through direct-to-consumer, digital commerce and retail channels, primarily in the UK, Europe, and the USA.
The terms of the deal were not disclosed. For more information, visit unilever.com.