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Date posted on DIARY directory: Wednesday 25th June 2025
Unilever has announced it has signed an agreement to acquire personal care brand Dr. Squatch from growth equity firm Summit Partners. This complementary acquisition marks another step in expanding Unilever’s portfolio towards premium and high-growth spaces. Dr. Squatch has reached millions of people through its retail and direct-to-consumer model with natural, high-performance personal care products, including natural soaps and body washes, deodorants, hair care, skin care, and other men’s grooming products with unique scents and quality ingredients. Dr. Squatch is distributed through digital commerce, retail and direct-to-consumer channels, primarily in North America and Europe. The terms of the deal were not disclosed. The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions.
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