boohooMAN has announced its AW17 capsule collection starring international rapper Tyga. With a social following of over 35 million, Tyga's cultural relevance is stronger than ever, appealing to boohooMAN’s target audience of 16 – 24-year-olds. This is a monumental moment for boohooMAN and having a talent like Tyga on board aids the brand’s move into global territories. His laid back, relaxed persona gives the shoot a fresh, urban vibe and embodies boohooMAN’s style down to a T. 

The collection, made up of 30 pieces, spanning ready-to-wear and accessories take direct inspiration from Tyga’s lavish, bold style. Elements of urban, hip hop and grime culture are seen throughout while outerwear and layering stay true to the brand’s streetwear aesthetic. Strong prints, oversized silhouettes and harsh textures sit alongside distressed denim, PVC and the brand’s signature MAN logo. The collection also sees a select offering of limited edition product - price points range from £4 – £60. The collection is available online now.