Hair care brand TRESemmé has appointed Irish reality television personality, presenter and model Maura Higgins as its first Head of Hair for the launch of TRESemmé Professional.

In the newly created role, Maura will shape red-carpet looks and front a major campaign across the UK and Ireland.

Maura’s appointment coincides with the announcement of her long-time collaborator, acclaimed celebrity hairstylist Luke Pluckrose, as Head Stylist at TRESemmé Professional.

In this role, Luke will bring the trusted stylist–client dynamic to life across the brand, translating professional artistry into elevated yet achievable at-home looks.