lastminute.com has appointed The Romans Berlin to handle communications for the German market. The Romans Amsterdam will act as the European hub, overseeing additional European markets including France, Italy and the UK.

The appointment comes as lastminute.com increases its focus on brand building communications across its core markets.

The Romans will create and execute campaigns across traditional PR, influencers and social media.

The work will be led from The Romans' Amsterdam office, which, together with the Berlin team, will develop integrated PR campaigns positioning lastminute.com as the platform for experience-led travel.