Date Posted: Monday 6th February 2023
One Green Bean has been appointed as the UK communications agency of record for UK travel brand TUI. One Green Bean will develop and deliver a refreshed consumer PR strategy for TUI, alongside the in-house team, with an emphasis on initiatives that reinforce the brand’s category leadership and highlight TUI’s outstanding value for customers. The agency remit will include the promotion of TUI’s 85+ destinations, which appeal to 6 million British holiday makers every year. The agency’s scope of work will include partnership amplification and sponsorship support, plus talent and influencer engagement. One Green Bean will also develop a complementary consumer PR strategy for TUI BLUE, the brand’s leading hotel lifestyle and experience-orientated holiday proposition, to drive brand awareness and increase consideration. The agency team will work in close partnership with the TUI in-house team, developing earned-first creatively led campaigns together, designed to deliver big impact in both editorial and social channels.
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