Dubai-based PR and social agency JCRADS & PARTNERS has been appointed to lead PR and communications for international luxury travel and lifestyle brand Matt Concierge.

Founded by Matthieu Schon, Matt Concierge provides concierge services for high-net-worth individuals, entrepreneurs, executives, families and private groups. Operating from offices in the UAE and the United States, the company spans luxury hotels, private villas, yachts, private aviation and tailor-made itineraries.

The partnership will support the brand's growth across the UAE and international luxury travel market, with a focus on founder profiling and thought leadership.