TRACE Publicity has announced a significant senior appointment within its Beauty Division, creating a newly established Head of Beauty role to support the agency’s continued expansion across the UK and international markets.

Zoe Robertson has joined TRACE Publicity as Head of Beauty, bringing extensive experience in beauty, wellness & lifestyle, brand strategy and commercial partnerships. Zoe has worked across a broad portfolio of heritage and challenger brands, delivering integrated campaigns spanning press, partnerships, events and influencer strategy. Her combined agency and commercial background positions her to lead both client growth and new business expansion within the division.

The appointment reflects sustained growth within the agency’s beauty & lifestyle portfolio, with increasing demand from both established global brands and emerging innovators seeking strategic, results-driven communications support. As the beauty and wellness sector continues to evolve at pace, TRACE is further investing in specialist leadership to drive the next phase of development within the category.

Working alongside the Company Directors and Associate Director, in her new role, Zoe will oversee strategic direction across the Beauty Division, lead senior client relationships and spearhead new business development as TRACE continues to scale its beauty & wellness offering. She will also play a key role in strengthening the agency’s presence across international markets, building on existing global partnerships and supporting brands looking to expand beyond the UK.

The creation of the Head of Beauty role marks a pivotal moment for TRACE Publicity, underlining the agency’s ongoing investment in senior talent, category expertise and long-term growth. With a strong foundation in beauty, wellness and lifestyle communications, TRACE continues to build momentum both domestically and internationally, reinforcing its position as a leading independent PR agency within the sector.