BEAUTY | INDUSTRY|INSIGHT
Traackr unveils the top 15 Black-owned and founded beauty brands in influencer marketing
Date posted on DIARY directory: Thursday 26th February 2026
Influencer marketing platform Traackr has unveiled the top 15 Black-owned and founded beauty brands in influencer marketing.
Top Black-owned and founded beauty brands by VIT (Brand Vitality Score):
- Fenty Beauty: 635K VIT
- Danessa Myricks Beauty: 254K VIT
- Pat McGrathL: 215K VIT
- Juvia's Place: 126K VIT
- CÉCRED: 112K VIT
- LYS Beauty: 70.2K VIT
- PATTERN: 67.2K VIT
- Topicals: 66.4K VIT
- Shea Moisture: 55.2K VIT
- Mielle: 52.2K VIT
- Briogeo Hair Care: 49.5k VIT
- The Doux: 34.8K VIT
- Camille Rose: 23.9K VIT
- Keys Soulcare: 23K VIT
- TPH by Taraji: 17.7K VIT
The Brand Vitality Score (VIT) by Traackr is a performance metric that provides a clear, actionable way to measure and improve creator marketing performance.
What drives success: key insights from the data:
Based on Traackr's Creator Advantage 2026 report analysis, the most successful beauty brands share several common strategies:
- Prioritising Creator Retention Over Volume
- Investing in Organic Content
- Focusing on Content Performance
- Leveraging Platform Diversity
- Building for Frequency
For more information, visit traackr.com.