BEAUTY | FASHION | LIFESTYLE | INDUSTRY|INSIGHT
Traackr reveals top beauty & fashion brands in new 2026 Creator Advantage Report
Date posted on DIARY directory: Monday 2nd February 2026
Influencer marketing platform Traackr has unveiled its 2026 Creator Advantage Report.
This report reveals what’s driving real impact:
- 2025 industry performance trends across platforms and creator tiers
- Brand rankings across industries: top performers and fastest risers
- Winning strategies from leading and emerging brands
BEAUTY
The Top Beauty Brands of 2025 USA
| Rank | Brand | VIT |
|---|---|---|
| 1 | L'ORÉAL PARIS | 1.61M |
| 2 | KYLIE COSMETICS | 1.29M |
| 3 | RARE BEAUTY | 1.25M |
| 4 | RHODE SKIN | 1.22M |
| 5 | R.E.M. BEAUTY | 972K |
| 6 | HUDA BEAUTY | 784K |
| 7 | E.L.F | 727K |
| 8 | MAYBELLINE | 727K |
| 9 | MAC COSMETICS | 674K |
| 10 | NYX COSMETICS | 606K |
| 11 | MAKEUP BY MARIO | 578K |
| 12 | MEDICUBE | 578K |
| 13 | FENTY BEAUTY | 573K |
| 14 | CERAVE | 562K |
| 15 | DIOR | 559K |
| 16 | YSL | 505K |
| 17 | CHARLOTTE TILBURY | 503K |
| 18 | COLOURPOP | 488K |
| 19 | NEUTROGENA | 444K |
| 20 | TARTE | 441K |
| 21 | ARMANI BEAUTY | 440K |
| 22 | NARS COSMETICS | 424K |
| 23 | LANEIGE | 412K |
| 24 | BENEFIT COSMETICS | 407K |
| 25 | KOSAS COSMETICS | 405K |
Top 10 Fastest Growing Beauty Brands of 2025 USA
Make-up
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | MISSHA | +493% |
| 2 | SACHEU BEAUTY | +251% |
| 3 | WESTMAN ATELIER | +155% |
| 4 | MORPHE | +148% |
| 5 | JUDYDOLL | +142% |
| 6 | COLORGRAM | +130% |
| 7 | PRADA | +128% |
| 8 | NEUTROGENA | +121% |
| 9 | KIKO MILANO | +110% |
| 10 | SUGARPILL | +107% |
Skincare
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | SKINFOOD | +660% |
| 2 | ANUA SKINCARE | +390% |
| 3 | MEDICUBE | +340% |
| 4 | HAWAIIAN TROPIC | +307% |
| 5 | 111SKIN | +284% |
| 6 | PURITO | +257% |
| 7 | WONDERSKIN | +239% |
| 8 | D'ALBA | +224% |
| 9 | APRIL SKIN | +184% |
| 10 | SK-II | +154% |
Hair Care
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | RAHUA | +1386% |
| 2 | DR. GROOT | +870% |
| 3 | VICHY | +473% |
| 4 | BABYLISS | +386% |
| 5 | PUREOLOGY | +274% |
| 6 | BIOLAGE | +252% |
| 7 | IT'S A 10 | +185% |
| 8 | AVEDA | +174% |
| 9 | PAUL MITCHELL | +173% |
| 10 | JOHN FRIEDA | +164% |
Fragrance
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | VERA WANG | +18352% |
| 2 | MIU MIU | +13862% |
| 3 | KENZO | +2983% |
| 4 | MEMO PARIS | +2671% |
| 5 | VYRAO | +2082% |
| 6 | JIMMY CHOO | +670% |
| 7 | ISSEY MIYAKE | +631% |
| 8 | ARMAF PERFUMES | +621% |
| 9 | LOUIS VUITTON | +473% |
| 10 | BILLIE EILISH | +397% |
FASHION
The Top 25 Fashion Brands of 2025 USA
| Rank | Brand | VIT |
|---|---|---|
| 1 | FASHION NOVA | 2.07M |
| 2 | SKIMS | 1.73M |
| 3 | NIKE | 1.14M |
| 4 | GYMSHARK | 1.14M |
| 5 | LOUIS VUITTON | 857K |
| 6 | ADIDAS | 740K |
| 7 | CHANEL | 728K |
| 8 | SHEIN | 691K |
| 9 | VICTORIA'S SECRET | 654K |
| 10 | ZARA | 634K |
| 11 | LULULEMON | 588K |
| 12 | ALO | 584K |
| 13 | DIOR | 534K |
| 14 | FABLETICS | 522K |
| 15 | YSL | 467K |
| 16 | CROCS | 422K |
| 17 | GUCCI | 415K |
| 18 | COACH | 401K |
| 19 | PRADA | 385K |
| 20 | MIU MIU | 363K |
| 21 | H&M | 359K |
| 22 | ABERCROMBIE & FITCH | 355K |
| 23 | DFYNE | 342K |
| 24 | RALPH LAUREN | 330K |
| 25 | FREE PEOPLE | 308K |
Top 10 Fastest Growing Fashion Brands of 2025 USA
Activewear
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | AYBL | +937% |
| 2 | ALO | +633% |
| 3 | SALOMON | +617% |
| 4 | UNDER ARMOUR | +533% |
| 5 | PUMA | +300% |
| 6 | ADANOLA | +233% |
| 7 | HEY DUDE SHOES | +109% |
| 8 | ONITSUKA TIGER | +87% |
| 9 | CHAMPION | +78% |
| 10 | OAKLEY | +48% |
Luxury
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | EMILIO PUCCI | +818% |
| 2 | LORO PIANA | +616% |
| 3 | DRIES VAN NOTEN | +245% |
| 4 | VAN CLEEF & ARPELS | +174% |
| 5 | CAROLINA HERRERA | +109% |
| 6 | DSQUARED2 | +76% |
| 7 | MISSIONI | +69% |
| 8 | LUDOVIC DE SAINT SERNIN | +58% |
| 9 | MIU MIU | +38% |
| 10 | ETRO | +34% |
Everyday
| Rank | Brand | VIT Growth |
|---|---|---|
| 1 | GUESS | +417% |
| 2 | GAP | +288% |
| 3 | FRANKIES BIKINIS | +270% |
| 4 | HAVAIANAS | +246% |
| 5 | ARITZIA | +156% |
| 6 | SEZANE | +151% |
| 7 | VESSI | +133% |
| 8 | HOLLISTER | +109% |
| 9 | AMERICAN EAGLE | +108% |
| 10 | MADEWELL | +74% |
For rankings across more categories and the full report, visit traackr.com.