BEAUTY | CELEBRITIES / INFLUENCERS | INDUSTRY|INSIGHT
Traackr reveals the top 15 beauty creators over 40
Date posted on DIARY directory: Thursday 20th November 2025
Influencer marketing platform Traackr has unveiled the top beauty creators over 40.
- Beauty creators over 40 are reshaping the industry, and consumers are paying attention. In this data-driven report, Traackr uncovers the creators, brands, and trends driving one of beauty’s fastest-growing segments.
- Creator participation in #Over40Beauty grew 41% year over year, and posting activity increased 25%. Several brands saw major surges in attention, including Sacheu Beauty, Kérastase, and Neutrogena.
Rising #Over40Beauty brands:
| Brand | % VIT Growth YoY Amongst #Over40Beauty Creators |
% VIT Growth YoY Overall |
|---|---|---|
| SACHEU BEAUTY | 19,026% | 184% |
| KERASTASE | 2,994% | 12% |
| NEUTROGENA | 1,042% | 29% |
| ESTÉE LAUDER | 430% | 4% |
| L’ORÉAL PARIS | 346% | 33% |
Top + rising creators:
Each was selected based on a mix of data and insight, including attention (VIT), audience growth, and content performance.
- Kimberly Marie, @watchkimshop | 17K on TikTok
- Sunita Dass, @sunitabdass | 50K on IG
- Serein Wu, @sereinwu | 45K on IG
- Coral Manson, @stripeycoral | 80K on IG
- Annamaria Kalebic, @annamariakalebic | 80K on TikTok
- Isabella Thorp, @confessionsofasuperager | 140K on IG
- Sonia Ramos, @officiallysoniaramos | 100K on IG
- Angie, @angiehotandflashy | 1.2M on YT
- Sarah James, @whoorl | 150K on IG
- Claudia Fabian, @thebeautydebut | 275K on IG
- Tennille Jenkins, @thetennillelife_ | 300K on IG
- Gym Tan, @californiaistoocasual | 375K on IG
- Karina Vigier, @karinavigier | 500K on TikTok
- Dominique Sachse, @dominiquesachse | 650K on IG
- Grece Ghanem, @greceghanem | 2M on IG
For the full report, visit traackr.com.