MODU, known for its sustainable, life-size foam building blocks for children, appoints Anika Birchall PR to handle its UK PR and influencer outreach.

Established in 2018 by designers Theo Ginman and Jonathan Rasmussen, MODU is an innovative Danish brand based in Copenhagen, that is revolutionising construction toys. Rooted in proud Danish design traditions, MODU combines functionality and quality with a playful approach. MODU’s multifunctional toys grow with children and support their motor and creative development for open-ended play.

MODU is available from its webshop (modutoy.com) or select UK retailers, including The Kid Collective and Scandibørn.