A new study by e-commerce marketing firm Omnisend has revealed the top 20 Amazon best-sellers that went viral on TikTok in 2024, proving the app’s power to influence UK shopping trends.

TikTok’s top 20 viral products of 2024:

• COSRX Advanced Snail 96 Mucin Power Essence (100ml)
• CeraVe Daily Moisturising Lotion (236ml)
• La Roche-Posay Toleriane Sensitive Moisturiser (40ml)
• Clinique Almost Lipstick – Black Honey
• Dove Deep Moisture Body Wash (450ml)
• Crocs Unisex Classic Clogs
• Stanley IceFlow Stainless Steel Tumbler
• Sharpie Permanent Markers
• Dettol Disinfecting Wipes
• CeraVe Moisturising Cream (454g)
• Nespresso Vertuo Capsules (various flavours)
• TP-Link Archer AXE5400 Router
• BIC Wite-Out Correction Tape
• Stanley Quencher H2.0 FlowState Tumbler
• Play-Doh Compound
• LeapFrog Learning Friends 100 Words Book
• Mielle Organics Rosemary Mint Scalp & Hair Oil
• Fiskars Bypass Pruning Shears
• Carhartt Men’s Loose Fit Short-Sleeve Pocket T-Shirt
• Skechers Work Squad SR Trainers

The viral power of #TikTokMadeMeBuyIt

• The hashtag #TikTokMadeMeBuyIt dominated TikTok in 2024, appearing in 61% of videos featuring these products and generating over 40 billion views. Videos showcasing unboxings, reviews, and “must-have” lists drove sales.

Generational shopping habits

• The study also revealed how TikTok influences different age groups. Gen Z prioritises beauty and self-care, while Millennials lean towards practical and lifestyle items. Baby Boomers, meanwhile, gravitate towards hobby-related purchases, less swayed by TikTok’s viral trends.