MMC Communications has been appointed to handle UK PR for the launch of the Toothfairy Wand by dentist-founded dental technology company Toothfairy.

The Wand is a sonic electric toothbrush with a detachable camera that connects to the Toothfairy app, allowing users to view their teeth, share images with a dentist and identify problems early. Priced at £95, it is available for pre-order now and ships this month.

Co-founder Dr Deepak Aulak is available for comment on oral health, preventative dentistry and dental tech, and for editor visits at 22 Harley Street.