Tommy Hilfiger has launched Tommy X Shawn Classics Reborn, a capsule collection and campaign in collaboration with Grammy-nominated, multi-platinum singer-songwriter Shawn Mendes. The collaboration recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart. Available in the Middle East in-store and online at en-ae.tommy.com.

The new collection made in collaboration with Shawn Mendes is inspired by Tommy Hilfiger’s take on pre-90s prep, highlighting relaxed fits and original comfort with an emphasis on inclusivity. These new designs reinterpret iconic Tommy Hilfiger looks in a contemporary way, creating a collection of classics for today and tomorrow. The partnership embraces Mendes and Hilfiger’s shared vision of sustainability by using recycled and innovative materials.

The Classics Reborn campaign presents Tommy Hilfiger’s take on pre-90s prep, with a 28-piece menswear and womenswear collection.