Tommy Hilfiger has announced the six finalists of its third annual Tommy Hilfiger Fashion Frontier Challenge. In partnership with INSEAD, the jury will award €200,000 to be split between two chosen winners in order to support their ventures.The winners will also receive a year-long mentorship with both Tommy Hilfiger and INSEAD experts, as well as a place in the INSEAD Social Entrepreneurship Program.

The finalists are:

• Clothes to Good, a South African-based social enterprise
•  Haelixa Ltd, a Switzerland-based product traceability technology
•  Mafi Mafi, an Ethiopia-based sustainable fashion brand
•  Lalaland, a Netherlands-based platform that uses artificial intelligence to generate customized and inclusive synthetic models
•  SOKO, a Kenya-based jewellery business that supports marginalized Kenyan artisans 
•  UZURI K&Y, a Rwandan-based eco-friendly shoe brand 

The final event takes place on 12-13 January 2022 where the six finalists will pitch their initiative to a jury panel consisting of business and sustainability leaders, including Mr. Tommy Hilfiger and changemaker Yara Shahidi.