Together Group, a curated collective of high-quality creative consultancies, marketing, technology and production studios, has appointed Madeleine Boyd as Global SVP Beauty & Wellness.

Madeleine has previously held senior roles within the beauty sector, spanning brand, retail and editorial. She was most recently Global SVP at Karla Otto, and prior to this at Mecca, Australia’s leading beauty retailer.

With its portfolio of agencies, and in particular The Future Laboratory, PURPLE, Construct London, Noë & Associates, King & Partners, Metajive, NORTH SIX, OBO and FRAME Publicity, Together Group already supports the world’s leading brands, such as Byredo, Charlotte Tilbury, Rare Beauty, Olaplex and Merit Beauty. The Group is also the trusted partner for innovative wellness destinations, including RAKxa in Asia and Red Sea Global Amaala in the Middle East, helping bring brands like Clinique La Prairie, Equinox, Javasom, Four Seasons, and Rosewood to the region. It provides strategic wellness consultancy services to Marina Bay Sands in Asia and communications for future wellness propositions at Soho House, Scorpios and Tramp Health across Europe and the US.

Beauty and wellness are already core pillars of Together Group’s luxury and lifestyle business, and the appointment of Madeleine Boyd will further accelerate its growth in a market worth more than $6.8 trillion USD, and which is predicted to increase at a rate of 7.3% annually to 2028.