Tatiana Laudati has launched boutique consultancy, TLA Marketing Consulting, focused on next-generation brand building.

The marketing consultancy specialises in the intersection of creativity, digital innovation, and commerce. The move marks a significant step in the agency's mission to help fashion and lifestyle brands navigate the rapidly evolving digital landscape across MENA and beyond.

Founded by Tatiana, whose 18-year career spans leadership roles at NET-A-PORTER, adidas, and Beyoncé's Ivy Park, the consultancy brings expertise in both fashion and technology sectors. Prior to establishing TLA, Laudati served as Marketing Director at Nothing Technology, where she helped build one of technology's most distinctive new brands.