TikTok has announced new commerce features to help brands drive online and offline sales.

Latest updates:

Smart+ Catalogue Ads: Now with Website & App capabilities

• In addition to lower-funnel performance objectives like website sales and app installs, Smart+ is now available for the Traffic objective, allowing brands to power their customer acquisition with AI-powered automation.

GMV Max: Affiliate creator content and LIVE formats

• With Affiliate Creative for Ads, TikTok Shop merchants can automatically use all of their affiliate content in their GMV Max campaigns. Brands can maximise GMV for their livestreams in addition to their products and TikTok Shop.

Search on TikTok: Shop Tab and Search Ads Campaign

• By leveraging TikTok's search Shop tab functionality, users can discover more authentic, relevant results that help them learn and give them the confidence to buy.

TikTok Symphony: Product-to-video and AI solutions

• Brands can easily scale their catalogue-based creative with generative AI solutions powered by TikTok Symphony.

Drive commerce everywhere with TikTok:

Capturing immediate purchases with in-app commerce

• Brands can harness the power of discovery and commerce with TikTok Shop, an integrated e-commerce channel available directly within TikTok.
• With TikTok Shop, they gain exclusive access to native features like shoppable videos, LIVE Shopping, and a shop page on their profiles.
• Additionally, through its affiliate program, TikTok Shop partners with a wide range of creators to connect brands with authentic voices. 

Maximising e-commerce with always-on tactics

• Brands can drive consumers to retail sites and e-commerce platforms by creating a full-funnel experience that flows seamlessly between in-app engagement and external purchases.
• They can leverage TikTok’s upper and mid-funnel ads to optimise the cross-platform journey with lower-funnel solutions to maximise e-commerce conversions.
• To accelerate e-commerce sales, they should lean into TikTok’s AI-powered solutions like Smart+ to automate sales across e-commerce destinations like websites and apps.

Driving commerce everywhere with a hybrid media and commerce strategy

• Brands can create a hybrid media and commerce strategy with TikTok that facilitates a seamless journey across physical and online environments, driving consumers from discovery on TikTok to direct purchases in retail stores or e-commerce platforms.
• In this hybrid strategy, TikTok ads drive traffic to retail and e-commerce touchpoints while also using TikTok Shop as an instant, in-platform e-commerce experience.
• To maximise performance, brands should tap into AI-powered channel outcomes with GMV Max and Smart+.

For more information, visit tiktok.com.