TikTok has unveiled insights from a study conducted in partnership with customer intelligence and experience design consultancy, Material, showing that 61% of TikTok users discover new brands and products on the platform, 1.5x more than other platform users.

More insights from TikTok users include:

• 41% of people believe TikTok search is entertaining (vs. 32% social media platforms and 16% traditional search platforms).
• 28% of people believe TikTok search is authentic (vs. 25% social media and video platforms; 21% traditional search platforms).
• 25% of people believe TikTok search is concise (vs. 19% social media and video platforms; 15% traditional search platforms).

For more information visit tiktok.com.