TikTok has provided tips on creating engaging photo posts. TikTok's photo posting feature allows users to connect with their community by sharing static images, which viewers can swipe through at their own pace. 

Tips:

The Title Counts

• Create a compelling title that will instantly hook in users and convince them to stop scrolling and swipe through your photo post.

Select Your Photos

Tips for selecting the perfect photos:

• Ask yourself, do the images selected tell a complete story?
• Make sure you're giving the viewer a reason to stick around until the end.
• Don't think of photo posting as a photo dump - every post should have the same narrative arch as a video would (i.e. a clear beginning, middle, and end).
• Use text on screen and audio to help build on your story in each frame.
• Crop all photos to the same ratio to give it a cleaner look.

Choose a Soundtrack

• Pick a 'commercially available' sound or one you have licensed the rights to. 

Nail Your Post Description

Give viewers insight into the story you're trying to tell to engage them quickly and get them to stick around until the end.

• Share information
• Provide a narrative
• Provide key timelines/dates
• Add additional context
• Call for engagement
• Write descriptive captions that will ensure your content populates in our search engines.
• Pair your photo content with longer descriptions - up to 4,000 characters for each post. 
• Use a variety of keywords relevant to the content theme or your brand to make your post more searchable.

Trending Content Themes

• Human interest pieces: Share personal stories, interviews, and behind-the-scenes glimpses.
• Event highlights: Bring your community closer to your brand events.
• Memes: Tap into culture or create your own relatable meme content to connect with your audience.
• Evolutions: Take your audience on a journey and show the progress of a specific project, event or your brand over time.
• Humour: Share a series of funny pictures from a campaign shoot, fails from a recent sports game, or anything that gets your audience switching out scrolling for laughing.
• Recipes: Break down recipes into easy-to-follow steps, or share the beauty of your recent dishes in a photo series.
• Info sharing: Educate your audience with informative tips, tricks, and facts.
• Tutorials: Give your community something they can engage with off the platform, with How-tos they can try at home.
• Round-ups: Create lists or collections of your favourite products, trends, or moments, or recap recent events or news stories.

For more information, visit tiktok.com.