TikTok has announced the launch of its TikTok Shop Holiday Emporium 2024. This official gift guide experience spotlights fan-favourite brands and small businesses and is an opportunity to boost a brand’s visibility, connect with new customers, drive holiday sales and unlock exclusive benefits. Brands based in the USA and Canada can apply to join two promotional packages at tiktok.com.

Requirments to apply:

• Brands must have an active TikTok Ads Manager account (New accounts are permitted)
• Brands' TikTok account must be in good standing and adhere to its community guidelines and ad policies.
• The brand's business must be based in the USA or Canada.
• Brands' products must be available for purchase via an e-commerce platform and your business must become a TikTok Shop Merchant by 1 October.

TikTok insights:

• 70% of TikTok users discover new brands and products on TikTok
• 1 in 3 TikTok users have purchased a product because they saw it on TikTok
• 1 in 2 users turn to TikTok’s For You Page (FYP) for holiday and shopping event content
• 65% of people on TikTok say they always rely on online reviews and creator recommendations to decide what to buy online