TikTok has unveiled the TikTok Trending Summer 2025 - a look at the trends building momentum on TikTok in the UK.

BritCore

• BritCore is thriving on TikTok, with 3.3M videos under the #UKTikTok hashtag as communities across the UK come together to celebrate modern Britain.
• From videos that spotlight British humour to hotly debated conversations such as the way to make the perfect cuppa and beans on toast, quintessentially British life is at the forefront of trending content, and not just in the UK.
• British nostalgia is also on the rise this year, as creators share their favourite throwbacks.
• Think 90s and 00s vibes as creators sharing videos on retro fashion and lifestyle, childhood toys, and discontinued snacks, bringing the magic of childhood to worldwide audiences.

Cowboys vs Cotswolds

• The Great British Countryside is having a moment, as creators share their hiking recommendations, the idyllic English countryside and ways to enjoy spring in the Cotswolds, taking a moment to embrace the slower, cosier side of life.
• Gardening is also blooming on TikTok, with small businesses such as @You.Garden finding new ways of reaching customers through TikTok Shop LIVE shopping, and creators who are blossoming in this space, such as Martha Swales (@marfskitchengarden), who shares simple gardening guidance.

Hamptons Aesthetic

• The Hamptons aesthetic is making waves on TikTok, with #Hamptons racking up over 100K videos, building on the much-loved #Cottagecore (2M videos) trend.
• A trend that has always been huge in the USA is now gaining momentum in the UK. This trend blends home and garden inspiration, stylish hosting tips, seasonal recipes, and effortless summer vibes.
• It offers a comforting mix of slow living and nostalgic luxury, intersecting with popular fashion looks such as #OldMoney (1.2M videos), #CoastalGrandmother (79.5K videos) and #QuietLuxury (76.7K videos).

The Taste Takeover

• M&S is having a major moment on TikTok, with #MarksandSpencer topping 82K posts and #PercyPig garnering over 20K.
• From viral sellout treats like giant custard cream eggs and pistachio cream to exciting new launches, fans are recreating favourites at home and sharing haul videos.
• Beyond food, M&S is also sparking fashion trends, with try-on hauls and ‘come shopping with me’ videos questioning, ‘has M&S got cool, or am I just in my 30s?’
• Meanwhile, green foods are the flavour of the summer. Pistachio, matcha, and pickles continue to see huge growth on TikTok and are inspiring everything from recipes to nail art and home decor.

K-Dramas & Comebacks

• In film and TV, British crime dramas are booming, fuelled by hits like #Adolescence, which has seen 76K videos created with the hashtag.
• Creators are sharing BTS insights into how viral scenes are shot, recommendations with “if you like this, try that” formats, driving #CrimeDrama content up this year.
• Meanwhile, K-dramas continue their global rise, with shows like *All of Us Are Dead* and *Alice in Borderland* gaining huge followings, linked closely to the ongoing K-pop wave.
• Nostalgia also reigns supreme in entertainment, as new generations rediscover classics like *Sex and the City*, *Gilmore Girls*, and the British favourite *Skins*, blending comfort and binge-worthy throwbacks across TikTok.

Women in Sport

• #WomenInSport (35.4K videos) are gaining incredible momentum on TikTok as personalities like @ilonaMaher and the Lionesses take centre stage.
• Equestrian content is also rapidly growing to become one of the platform’s top sports genres, just behind football and F1.
• The hashtag #Equestrian has over 6.6M videos, which has grown by 40% this year.
• Golf is also experiencing a surge in popularity on TikTok, with #Golf content, blending expert tournament coverage with POV content on the green.

Romantasy Reigns

• #BookTok (56M posts) shows no signs of slowing down in 2025, with romantasy continuing to capture imaginations.
• Viral series like *Fourth Wing* and *ACOTAR* are inspiring a new wave of fan creativity, using AI to visualise characters, locations and entire fantasy courts.
• Romance still dominates the charts, while fantasy and spicy spin-offs keep engagement high.
• Also, with major adaptations on the horizon (including Dolly Alderton’s *Pride and Prejudice*), a classic literary renaissance is on the cards, and creators such as Tom Ayling (@tomwayling), are bringing the world of rare books and manuscripts to life.

Pop Girl Summer

• From viral debuts to catalogue revivals, women in pop are taking over TikTok in 2025.
• Rising stars like @skyenewman__ and @florence.road are building major momentum with thousands of creations before official drops, while fan favourites such as @charlixcx, @rachelchinouriri, and @lizzymcalpine are keeping timelines buzzing post-tour.
• Genre-blending is key – expect mixes of amapiano, DnB, and R&B from creators like @alittlesounduk and @chycartier.
• Meanwhile, TikTok is reigniting love for pop icons past and present, as artists such as @imogenheap, @jessiej, and Connie Francis’s “Pretty Little Baby” track, which has had over 20 million video creations, soundtracking the summer with female-led energy.

For more information, visit tiktok.com.