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Date posted on DIARY directory: Thursday 26th February 2026
TikTok has revealed its Discover List 2026, a global showcase of 50 creators to watch across five categories: educators, foodies, icons, innovators, and originators.
Educators fuel our sense of discovery, energising our community to learn, build new skills, and broaden horizons, one inspiring post at a time. From making science fun and accessible to fostering a sense of wonder about the natural world, these creators inform, entertain, and invite us to join the conversation.
Foodies transport us through taste, leading us to discover bold new flavours or time-honoured recipes - all brought to life with distinctive culinary vision. From acclaimed restaurateurs to passionate home chefs, they share mouthwatering dishes and crave-worthy cuisine from every corner of the world, igniting new #FoodTok trends everywhere they go.
Icons set the trends, build expansive communities, and redefine what it means to be a modern creative. Synonymous with TikTok culture and beyond, they highlight the power of connection and inspiration.
Innovators are pioneers who boldly chart their own course, turning fearless originality into a spark of inspiration. They bring a personal, inventive, and sometimes unconventional approach to their content, embodying an audacious spirit and offering a perspective that's entirely their own.
Originators are entrepreneurs, inventors, and business owners who bring energy and imagination to commerce, enabling people to discover products in creative ways. From TikTok Shop to TikTok LIVE, they highlight that authenticity and personal storytelling can build loyal communities, transform lives, and elevate entire industries.
For more information, visit tiktok.com.
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