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Date Posted: Thursday 13th February 2025
TikTok has revealed its Discover List 2025, a global showcase of 50 creators to watch across five categories: educators, foodies, icons, innovators, and originators.
Educators, from inspiring their followers to advocating for change, these creators educate their community and entertain along the way. They encourage us to discover something new and to learn more about the world.
Foodies are taking viewers on mouthwatering adventures across the For You Feed, inspiring #FoodTok trends around the globe. They’re all adding their own creative spin on cuisine through #cooking, #baking, and more.
Icons embody trends and culture and make an impact every day. They're well known on and off TikTok and are changing the game for content creators everywhere. They live and breathe TikTok culture and inspire others to do the same.
Innovators put a new twist on what it means to be a content creator. They are pioneers in their fields who have a unique point of view in their content and are not afraid to experiment and try something new.
Originators are the artists who share the music people live for. They inspire the aesthetics, the movements, the anthems.
For more information, visit tiktok.com.
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