TikTok has released a new Back to School marketing guide featuring audience insights, school season trends, creative tools and solution bundles for every marketing goal. The platform has said that videos using the hashtag #BackToSchool more than doubled year-on-year to 469K videos last summer.

Insights include:

• 74% of college students plan their shopping lists on TikTok by mid-summer.
• 63% of parents discover education essentials on TikTok.
• 42% of parents purchase education-related products/services because of TikTok.

Strategies include:

• Leverage product reviews, tips, and trending hacks to engage and inform.
• Use TikTok's Events API and Pixel to measure and enhance the campaign's performance.
• Dive into TikTok's creative ecosystem to produce content that prompts immediate action.

For the full marketing guide visit tiktok.com.