TikTok has released a Mother's Day Guide for SMBs (small-medium businesses).

Insights:

• Among users who buy for Mother’s Day, 58% start their shopping at least two weeks before, while 1 in 5 start their shopping just days before. This means brands have a major opportunity to connect with both early planners and last-minute shoppers.
• 94% of TikTok users shop for their mums, but they’re also shopping for mothers-in-law, spouses or grandparents.
• TikTok users are actively on the look-out for Mother’s Day inspiration, with some of the top gifting categories, including flowers, beauty, perfume and skincare, in addition to clothes and accessories.
• Beyond gifting, users who celebrate Mother’s Day see the moment as an opportunity to dine out, make a special meal, and surprise their loved ones.
• 43% of users have bought or booked something as a result of special occasion content seen on TikTok. 

Tips:

For SMBs looking to hone in on the Mother’s Day momentum, creative storytelling and strategic planning are key.

• Leveraging Creator Partnerships: Brands can collaborate with creators in the #MomTok community to amplify their reach and authenticity through engaging Mother's Day content. They can share fun beauty routine swaps, interactive challenges, or "buy one, get one" offers.
• Showcasing Gifting Inspiration: Brands can highlight their products by sharing videos using popular hashtags like #MothersDayGift and #MothersDayGiftIdea.
• Tapping into Trends: Getting in on viral challenges, sharing DIY gift ideas, and showcasing outfit inspiration will help brands to seamlessly integrate themselves into the ongoing conversation.

TikTok Ads:

TikTok offers a range of solutions that can help brands shine this Mother’s Day.

• Catalogue Ads: Allows brands to match the most relevant content to shoppers based on their preferences and behaviours
• Spark Ads: Brands can leverage organic TikTok posts and their features in their advertising which provides an opportunity to build and establish brand image and brand trust.
• Interactive Add-ons: Brands can use features like Gift Code Stickers to capture last-minute shoppers and drive last-minute purchases.
• Smart+ Campaigns: Lets brands optimise performance with its AI-powered automation to maximise return on investment.

For the full guide, visit tiktok.com.