TikTok has launched its first UK Shopping Report, an insightful report highlighting the UK's shopping habits and providing a deep dive into the most influential shopping trends and products, spanning fashion, beauty, tech and home.

Fashion:

• Items like POP MART The Monsters Vinyl Toys - AKA Labubus - reflect a trend towards nostalgia-driven purchasing and dominated social feeds in recent weeks.
• There have been 1.1 billion video views on Labubu related content in 2025, over 68k #labubu videos posted, and POP MART experienced a staggering 819% increase in orders (1st March - 29th May 2025).
• Comfort-driven fits are also making waves in the denim space on TikTok Shop.

Top fashion searches of 2025 (so far)

• Bad Bunny Calvin Klein
• Tankini
• Clear Uggs
• Kendrick Lamar Jeans

Shopping habits:

• Oasis' reunion has sparked the UK's nostalgia for 90s Britpop. The band's iconic style - part Mod, part 90s - features a few iconic components: parkas, track tops, football shirts and, of course, the bucket hat.
• As a result of this rising trend, TikTok Shop saw purchases for bucket hats spike in early July ahead of the band's first show.
• What started as a TikTok trend of fans dressing like Pitbull aka "Mr Worldwide" turned into a viral phenomenon.
• As the trend took off, TikTok Shop saw a 420% increase in purchases for Pitbull costumes.

TikTok's top three shopping moments of the year to date

• Pitbull UK tour- Globally #PitbullConcert had 42M video views and TikTok Shop saw a 420% increase in Pitbull costumes, with orders peaking on 3rd June, ahead of his UK performances.
• UK Heatwave - Brits were finding ways to keep cool during this summer's heatwave, with orders for inflatable swimming pools up 276% and an incredible 640% increase in orders for CoolTowel in June alone.
• The Oasis Effect - Video views for Oasis reached over 618M with orders for bucket hats peaking in on 5th July, ahead of their tour.

Beauty:

• With over 356k posts for #SkinBarrier, this trend signals skincare is no longer just about aesthetics - it’s about health, science, and self-empowerment and growing consumer sophistication around skincare routines.
• Products like the Wonderskin Lip Stain and P.Louise Bad B*tch Lip Duo highlight a growing preference for long-lasting solutions that require little maintenance.
• In wellness, items like Glow For It Lengthening and Strengthening Lash Serum and Nature Spell Limited Edition Rosemary Hair Oil reflect a broader demand for results-driven self-care, where consumers prioritise products that deliver tangible results with minimal effort.

Top 5 most popular beauty searches of 2025 (so far)

• GRWM
• Billie Eilish new hair
• Low taper fade
• Strawberry Makeup
• Heatless curls

Top 5 most popular home searches of 2025 (so far)

• Modern farmhouse
• How wooden spoons are made
• Girl designed showers
• Thyme Le Creuset
• Scandinavian kitchen

Top 5 most popular food & drink searches of 2025 (so far)

• Spudbros
• Mukbang
• Frozen honey
• "What is Lumpia?"
• Voodoo Chips

For the full report, visit newsroom.tiktok.com.