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Date posted on DIARY directory: Monday 7th July 2025
TikTok has published a new guide, TikTok Made Me Buy It: The Home & Living Edition.
The guide spotlights how home inspiration, product discovery, and purchase decisions thrive on TikTok and how small-to-medium home & living brands can take advantage.
Macro Moments: TikTok as the New Home Storefront
Trending topics that are making an impression on #HomeTok:
Smart+: TikTok Users Are Ready to Buy
Media Plan: Making Every Season a Home Story
Quarter-by-quarter strategies that brands can implement to keep their creative and converting:
January - March: Fresh Start Feels
April - June: Outdoor Refresh
July - September: Mid‑Year Momentum
October - December: Festive and Functional
For the full report, visit tiktok.com.
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