TikTok has published a new guide, TikTok Made Me Buy It: The Home & Living Edition.

The guide spotlights how home inspiration, product discovery, and purchase decisions thrive on TikTok and how small-to-medium home & living brands can take advantage. 

Macro Moments: TikTok as the New Home Storefront

Trending topics that are making an impression on #HomeTok:

• Design Democracy: TikTok audiences are favouring real homes, lived-in looks, and creative solutions over curated perfection.
• Dopamine Decor: Bright colours, bold patterns, and expressive styling are taking the lead as TikTokers move away from minimalism in favour of feel-good interiors.
• Multifunctional Living: Spaces are being designed to serve multiple purposes. 
• Creator Collabs: Brands are working with creators to co-develop home goods that reflect community needs and resonate with engaged audiences.
• DIY Transformations: Budget-conscious makeovers are more popular than ever.
• Sustainable Living: From low-waste materials to upcycled furniture, TikTok users are embracing sustainability as a core value in home design.
• Sunday Reset Routines: Weekly cleaning and organising rituals have become a genre of their own.
• Accessible Design: TikTok is full of inspiration that makes well-designed spaces attainable for all, with creators showing how to achieve high-end looks using affordable options.

Smart+: TikTok Users Are Ready to Buy

• 77% of users have recently bought household care items, and nearly half say they’re open to buying consumer packaged goods directly on the platform. 
• Major life moments like moving, renovating, or reorganising often result in new habits, and TikTok users going through these transitions are especially receptive to discovering and trying new products.

Media Plan: Making Every Season a Home Story

Quarter-by-quarter strategies that brands can implement to keep their creative and converting:

January - March: Fresh Start Feels

• Audiences seek organisation tips, cosy winter deals, and deep‑clean inspiration.
• Short, how‑to clips that feature the best storage solutions or cleaning essentials.
• Incentivise early purchases with limited‑time markdowns tied to “new‑year, new‑home” messaging.

April - June: Outdoor Refresh

• As temperatures rise, viewers look for backyard, balcony, and patio upgrades.
• Showcase easy decor swaps, durable soft furnishings, and quick makeover projects.
• Use before‑and‑after creator content to demonstrate real results and encourage user‑generated transformations.

July - September: Mid‑Year Momentum

• Summer sales and back‑to‑school shopping dominate feeds.
• Highlight dorm‑friendly items and space‑saving pieces suited for small apartments.
• A countdown sticker or “dorm checklist” spark ad can drive urgency among students and parents preparing for move‑in season.

October - December: Festive and Functional

• Holiday decorating, Black Friday deals, and giftable finds take centre stage.
• Launch product‑bundle videos that solve common hosting pain points, then amplify hero content with Smart+ Campaigns.
• By syncing creative themes to seasonal demand, leveraging niche‑specific hashtags, and forging strong creator collaborations, home & living SMBs can turn TikTok into a year‑round growth engine.

For the full report, visit tiktok.com.