TikTok has launched new brand advertising solutions, including Logo Takeover, Prime Time, TopReach and new Pulse offerings.

• Logo Takeover is a premium ad format that gives brands an exclusive opportunity to co-brand with TikTok when users open the app. The format captures attention the instant the app opens without other distractions.
• Prime Time is a sequential ad format that allows brands to show up to three sequential ads from one advertiser to the same user within a 15-minute time window during tentpole moments, live events or high-engagement periods.
• TopReach combines TopView and TopFeed placements into a single buy to give advertisers maximum one-day reach. TopView appears when users open the app and TopFeed is the first in-feed ad spot in the For You Feed.
• TikTok is expanding its Pulse suite to include Pulse Mentions and Pulse Tastemakers. Pulse Mentions puts brands adjacent to moments when people are talking about them and their brand category. Pulse Tastemakers allows brands to align ads with selected creators to tap into creator communities.

For more information, visit tiktok.com.