TikTok has launched Flip Story, a new feature that allows creators to add a second side to every story that can be unlocked with a flip. Flip Story opens new opportunities for connection and engagement between creators and their follower communities, such as before-and-after photos or exclusive announcements and sneak peeks.

How it works:

• To upload a Flip Story, tap the "+" button to access the Create page and toggle to Story, or select the "+" button on the Profile photo.
• Snap content for Flip Stories directly from the Create page or upload images to a Flip Story from the device. Flip Stories support only image uploads.
• To view a Flip Story, press the "Hold to Flip" button on the first side of a Flip Story to reveal the hidden content, which will play for a few seconds.

Creators will be able to see a separate list of viewers for those that unveiled the second side.