TikTok has announced the launch of new tools through the recently-launched TikTok World. It comes after TikTok yesterday announced that more than 1 billion people around the world now come to the platform every month.  To create safer advertorial content, TikTok World introduces new creative, branding and commerce solutions to help brands of all sizes drive real impact for their business. These solutions will enhance brands' experience on the platform, how they connect with audiences, and how they are discovered by the community. To do this TikTok has introduced both new Creative Solutions and Brand Solutions. 

Creative Solutions: New creative tools to strengthen brand and creator collaborations

• TikTok Creator Marketplace provides discovery tools to match businesses with a diverse range of creators for every campaign, brand voice and budget. You can filter based on the type of content they post, where they're located, their average views, and more. 
• With Open Application Campaigns, brands can list their campaigns for interested creators to self-apply. Once an Open Application Campaign is live, the brand will be able to review the shortlist of creator applications, including relevant metrics and reference videos, to help guide the selection process. 
• Trusted TikTok Creator Marketplace partners have approved access to its first-party data via our newly-launched TikTok Creator Marketplace API. They are able to provide brands with additional tools and white-glove services. 
• Branded Content Toggle, is an in-app tool that enables creators to mark videos as being part of a brand partnership.
• The TikTok Creative Exchange is a self-serve portal that matches you with vetted creative service providers to help produce high-performing ads, suited to your brief and objectives.
• Spark Ads is a tool that enables brands to boost organic content by turning it into an ad in a user's feed
• TikTok has also developed a suite of creative tools to turn brands into creators and is now offering a range of interactive solutions. 

Branding Solutions: New branding solutions to measure the value and impact of TikTok

• Reach & Frequency is a new ad-buying type in TikTok Ads Manager that allows advertisers to book campaigns in advance with predictable, optimized reach and controlled frequency.
• TikTok Brand Lift Study uses a survey-based approach to measure how TikTok users feel about the advertisements they see.
• Partnerships with MOAT and DoubleVerify help answer a critical question on the minds of many brands: Do my ads have a chance to be seen by real people? TikTok provides these partners with campaign information, which they then analyse to ensure it meets industry standards for media effectiveness and viewability on TikTok.
• TikTok Inventory Filter is built on machine-learning technology that classifies video, text, audio and more based on the level of risk. This allows advertisers to make decisions about which kind of inventory they'd like to run adjacent to, in turn, better protecting their brand reputation.
• TikTok has partnered with companies including OpenSlate, IAS and Zefr to monitor brand suitability and ensure that the app is a safe space.