TIDE Collagen Water has appointed Jessie Wales Communications to handle its UK PR & Influencer activation.

TIDE Collagen Water launched in the UK this week as a beauty-boosting beverage, crafted to enhance your daily wellness routine. TIDE focuses on premium skincare benefits rather than performance enhancement, delivering a way to support glowing skin, strong hair, and healthier nails. Each can contain 3.5 grams of premium, sustainably sourced hydrolysed collagen peptides - delivering a powerful beauty boost with maximum bioavailability for visible results.