Date Posted: Wednesday 2nd October 2019
TheIndustry.fashion in partnership with referral marketing experts, Mention Me, has conducted a survey to explore the idea of influencers, what really resonates with consumers, and how brands can harness the power of friends and family.
Exclusive new research shows that while social media influencers are good for raising brand awareness if you want to convert recommendations into sales then turning customers into advocates is a more effective route.
Earlier this year, TheIndustry.fashion and Mention Me asked 2,000 people across the UK, what influences their shopping habits.
The highlights are:
Almost 60% of all respondents are more likely to buy an item recommended by a friend or family member than a celebrity or influencer.
TheIndustry.fashion is an intelligence-led media & events business targeting fashion industry professionals.
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