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Date Posted: Thursday 23rd September 2021
TheIndustry.fashion has announced that it has relaunched its platform to better serve the UK fashion industry as it enters a new era of change and opportunity post-pandemic.
A stylish new design has been applied to its site to enhance the visual appeal of the content along with a more intuitive navigation system, making the site easier to use and surfacing more of its vital content.
The free-to-view content proposition has been also enhanced to reflect the growing importance to its readers of market and consumer data, logistics, technology, people news and property. These sit alongside its existing sections covering retail & etail, fashion news, start-ups and innovation and, of course, sustainability.
Alongside these updates to the editorial channels, more dynamic advertising options have been created offering suppliers, who wish to reach an engaged fashion audience, a more targeted and creative way to do so.
The site has launched with a new podcasts and events programme supported by high-profile partners including Klarna, Tribe Dynamics, TrueFit, POQ, Critizr and Clipper Logistics.
As well as the investment in its platform, the business is growing its team with the addition of more editorial staff and contributors. Andrew Thompson has recently joined the team as a columnist and contributing editor. A seasoned trend forecaster and design director, Andrew has worked with brands such as Vans USA, Kurt Geiger, Topman, Nicole Fahri and Clarks International to name a few. His is also founder of global consultancy Fablefootworks.
Two additional journalists are set to join the team and details will be announced soon, while the business is also seeking to add to its marketing and commercial functions.
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