TheIndustry.beauty has unveiled the finalists for The Innovators Awards 2026, recognising beauty brands and retailers who are pushing boundaries and driving positive change.

Finalists:

INNOVATIVE BUSINESS CATEGORIES

ACTIVATION
BIBBI X Selfridge's Atrium Pop-up
Humantra: Great Cherry Bake Off
The House of Creed: The Royal Academy of Arts' Summer Exhibition Preview Party
The LOOKFANTASTIC Beauty Drive-Thru Cyber Event
UKLASH Tubing Mascara Launch
Wild Nutrition – Rooted to Rise – Redefining Wellness Through Trust
Wonderskin x Fine Line Hearts Club 'Black Vinyl' Pop-Up

DIGITAL RETAIL
Azio Beauty: Azio Skin Read
Beauty Pie
BeautyShelf: Beauty Social Shopping App
Debenhams X Revieve
E.L.F Beauty X POQ
Leighton Denny: Live Shows & Online Nail Care Recommendations
LOOKFANTASTIC

ENGAGEMENT
Debenhams: Nala's Baby Community Event
INDU BEAUTY
Only Curls
The Ordinary: Periodic Fable

EXPERIENCE
Bramley: Bath Flagship Store
Diptyque: Maison Diptyque, London
The French Pharmacy
L'Occitane en Provence
Space NK presents Beyond the Bottle | National Fragrance Week 2026

PHYSICAL RETAIL
Boots: Boots Fragrance Boutique
Marks & Spencer: Pantheon
Neal's Yard Remedies: Store of the Future
Penhaligon's: Regent Street Store
Pureseoul: Carnaby Street Flagship
Rituals: Mind Oasis Oxford Street
Sephora UK
Space NK: Oxford Circus

SUSTAINABILITY & PURPOSE
Christopher Courtney London
DR.PAWPAW
L'Occitane en Provence
LUMENE
Paul Mitchell
Wildsmith

SPA & SERVICES CATEGORIES

AESTHETICS PRACTITIONER OR PRACTICE
Dr Alexis Granite
Dr Ivy for 111 Harley St., Aesthetic Doctor, Founder Academy of Face Design
Dr Nina Bal
Fatma Shaheen: Skin Design London
The Aesthetics Doctor

SPA OR SALON
Bamford: Cotswolds Wellness Spa
Dr. Barbara Sturm Mount Street Spa
Oblique
SKINWORK
The Light Salon
THE SKIN SCULPTER by Guendalina Gennari

INNOVATIVE NEW PRODUCT CATEGORIES

NEW BRAND
Clara
gróa
KEATS
Throda Skincare
UNI
Trouble Maker

BATH & BODY (MASS)
DAISE XOXO Foaming Body Wash
Dove Pro-Retinol + Firming Lotion
Imperial Leather Ultimate Moisture Foaming Bath Soak Cherry and Almond Oil
Imperial Leather Ultimate Moisture Vanilla & White Orchid Body Wash

BATH & BODY (PRESTIGE OR LUXE)
NEOM Wellbeing Pro-Vitamin D3 Dry Body Oil
Space NK Caribbean Shores Shimmer Oils
This Works deep sleep beauty oil
Uni Golden Microalgae Body Oil

HAIRCARE (MASS)
Aroma-Zone Strengthening & Densifying Hair Serum
Clara Prep & Style Wax Stick
Dove Density Growth Range 3-in-1 Serum
Trepadora Babassu Quench Diffusing Serum
Trepadora Babassu Quench Heat Protection Foam
TRESemmé Thermo Sculpt Memory Serum

HAIRCARE (PRESTIGE OR LUXE)
K18 HeatBounce
Megi Wellness
Oribe Gold Lust Restorative Night Crème for Hair
Ruffians
Scandinavian Biolabs Hairline Booster
TYPEBEA G5 3-in-1 Dry Shampoo
TYPEBEA R4 Intense Repair Leave-In Treatment

HOME FRAGRANCE (PRESTIGE OR LUXE)
AUGUST&PIERS CLAUS
Diptyque Reed Diffuser
DROPLET
LUMIRA Cuban Tobacco Candle
NEOM Wellbeing Squeeze The Day Reed Diffuser

MAKE-UP COMPLEXION (MASS)
Trouble Maker No Sweat Mattifying Setting Mist
Trouble Maker Juno Foundation
KIKO Love Fusion Foundation

MAKE-UP COMPLEXION (PRESTIGE OR LUXE)
CAIA Cosmetics Wake Me Up Complexion Enhancer
DCYPHER
Dolce&Gabbana Everlast Concealer
Fara Homidi Essential Bronzer Compact
STUDIO 10 Brightening Boost Serum Concealer
Wonderskin Hyper Bond All-Day Stay Serum Foundation

MAKE-UP EYE, LIP & CHEEK (MASS)
Hildun Melting Moisture Balm Mauve Glow
Kess Berlin Blush & Glow Duo Stick
KIKO 3D Hydra Extreme Gloss
No7 Pro Artist Instant Impact Mascara

MAKE-UP EYE, LIP & CHEEK (PRESTIGE OR LUXE)
Anastasia Beverly Hills MicroStroke Brow Pen
UKLASH Tubing Mascara
Bobbi Brown Cosmetics Skin Enhancer Multi-Stick
rhode Pocket Blush
NARS The Multiple (New formula)
Brow Aid Brow Boost
TOWER28 LipSoftie

NAIL (MASS)
Mylee Gel Nail Wraps
Mylee Super Pigment Builder Gel
NAILKIND (ir)resistible
NAILS.INC 1-Step Gel It's Topless 4-in-1 Nail Polish

The winners will be announced at a VIP ceremony at Nobu Hotel London on the evening of 9 July 2026.

For the full list of finalists, visit theindustry.beauty.