TheIndustry.beauty has unveiled the finalists of The Innovators Awards 2025, recognising beauty brands and retailers who are pushing boundaries and driving positive change.

Finalists:

Activation

• H beauty: H beauty on Tour
• Lookfantastic: Concept Store, Altrincham
• NARS Players’ Lounge
• Space NK: The Fragrance Library
• VIEVE/Backlash: Skin Nova Collection Roadshow

Collaboration

• Diptyque X Lucy Sparrow
• Dr.PAWPAW X Wicked
• MALIN + GOETZ X Mob Kitchen
• Wonderskin X Chipotle: Lipotle

Experience

• Diptyque: Maison Diptyque, London
• Katherine Daniels: Virtual Skin Bar & Live Shopping
• Kate Somerville X Revieve: Skin Quiz
• The INKEY List X Revieve: Acne Analyzer Pro

Digital Retail

• Debenhams
• Glow For It
• KIKO Milano X Revieve
• The INKEY List

Engagement

• ARKIVE Headcare
• indu
• Liberty for The Beauty Drop
• The INKEY List: INKEY on Tour

For the full list of finalists, visit theindustry.beauty.

The winners will be revealed at a VIP ceremony on 10 July 2025 at Corinthia London.