TheIndustry.beauty has revealed the 5 beauty trends shaping consumer demand this spring and summer, according to a new study by beauty brand essence.

Trends:

Blurred lips

• The blurred lips trend is all about letting go of precision in favour of a softer, more effortless look.
• Sharp lines are out, and in their place comes a smudged, diffused finish that feels relaxed and playful.
• In fact, Google searches for "blurred lips" have skyrocketed, jumping 175% over the past year and 22% in just the last three months.

Soap brows

• The soap brows trend first gained momentum in 2016 when celebrity makeup artists introduced it to the stars.
• Recently, it’s been making a major comeback, with searches from beauty enthusiasts soaring by 173% in the past three months alone, alongside a 22% increase over the past year. 

Sunkissed makeup

• The sunkissed makeup look captures the essence of being tanned, fresh-faced, and glowing.
• By blending the perfect mix of blush, bronzer, and highlighter, this trend recreates that sun-drenched, "just off the beach" radiance, leaving the skin with a natural, dewy glow.
• Google searches for this look have surged by 89% year-over-year, with a 50% rise in just the last three months, highlighting its global popularity right now, particularly over the spring and summer months.

No makeup makeup

• The trend focuses on using makeup to create the illusion of flawless, bare skin while subtly enhancing the natural features. 
• Google searches for the trend have jumped by 83% year-over-year, with a 49% increase in just the last three months.

Glowy skin

• Rounding off the top five of the trendiest makeup looks is the glowy skin trend, which is all about achieving soft, supple, and radiant skin that looks healthy and luminous.
• The focus here is on skincare - think exfoliation and deep hydration - followed by a light, luminous foundation to enhance that natural glow. 
• Google searches for "glowy skin" up by 50% in the last three months and 23% since last year.

For more information, visit theindustry.beauty.