Beauty media platform TheIndustry.beauty has revealed four beauty trends that are dominating social media at the moment.

Insights:

• The make-up mood of summer 2025 feels lighter in both texture and spirit than last year. Heavy blush, ultra-skinny brows and diamante eye looks were huge in 2024, but they haven’t stood the test of time.
• As consumers lean into wearable, skincare-infused make-up with a focus on glow and minimalism, artists and brands alike are adjusting their approach.  

Trends:

Tinted SPF

• Sun creams and SPFs have traditionally been either too oily, too chalky or too white cast to wear every day or sit comfortably under make-up. This is why virtually every make-up brand is now releasing its answer to the problem: tinted SPFs.

Cool-toned eyes

• Early-2000s shimmer is making its way back into our make-up bags. Icy whites, sheer lavenders and frosted blues are back, but this time they’re less Paris Hilton and more Hailey Bieber.
• A single frost-toned eye against matte skin and a neutral lip keeps the look more mature.

Ghost lashes

• Subtle and almost imperceptible, the ghost lash (wearing make-up without mascara) has emerged as this summer’s biggest trend. Thick coats of mascara and showy falsies are no longer the go-to.
• Make-up Artist Mira Parmar described it as "a minimalist, no-mascara or barely-there lash look," one that’s become a red carpet favourite for celebrities like Zendaya, Sophie Turner, Hailey Bieber and Lily-Rose Depp.

Diffused lips

• Crisp, hyper-lined lips are out, and the messy, diffused, French girl lip is in.
• "Creating the perfect lip shape is out, instead people are going for a more blended and blurred lip line," commented Young.

For more information, visit theindustry.beauty.