TheIndustry.beauty has released its Beauty’s Age of Independence report in partnership with GXO. It is estimated that around 12,000 beauty brands are entering the global market every year and, often, they are launched by individual entrepreneurs. This report establishes that supply chain and logistics are key to growth plans. 

The report includes stories of founders who made it their mission to find solutions for concerns ranging from acne-prone skin to the adverse effects of menopause, or to bring solutions to customers who have been underserved such as haircare for women of colour or make-up for millennial and up women. Alongside addressing a particular issue or customer this new generation of brands is also built on purpose and values, be it ethical sourcing of ingredients, supporting communities and a highly personal level of customer service. The report features invaluable insights into the growth stories behind some of beauty's most high-growth niche brands including: 

• BYOMA- Breaking (and mending) barriers in Gen Z skincare
• FREYA + BAILEY- Celebrating and supporting menopause
• BOUCLÈME- Celebrating hair’s natural curls and coils
• KALMAR- Fusing mental health, wellness and holistic beauty
• PEACE OUT- Hyper-specific solution-led skincare

The report is available to download for free here.