Creative Comms firm The Zeitgeist Agency has been appointed to handle all aspects of creative marketing, PR & communications for Lyle & Scott, delivering multiple creative brand experiences in the home and European markets across Lyle & Scott’s key pillars of fashion, sport and music.

The agency has hired Senior Fashion Account PR Manager Nikita Winayak to head up their new Fashion PR division. Nikita was previously at The Lifestyle Agency and before that THREESIXTY Communications (Exposure Group). She will be leading the PR side of Lyle & Scott.