American newspaper The Wall Street Journal has launched a Talent Lab and appointed Devin Smith as Director.

The Talent Lab will be a strategic driver that equips WSJ journalists with the modern skills required to connect with new audiences and deepen connections with existing ones. Devin will be helping writers strengthen their personal IP, hone their individual voice, and show up with confidence beyond the byline - whether in broadcast interviews, podcasts, events, reporter-led social video, or emerging formats still taking shape.