The Very Group, which operates digital retailers Very and Littlewoods, has announced the launch of Very Media Group, a reimagining of its retail media proposition in partnership with independent retail media operator SMG.

Very Media Group will be reinforced with a dedicated in-house SMG team that brings experience in campaign strategy, concept development, campaign execution, retail trading, marketing and data analysis, and delivering brand-centric omni-channel campaigns. By integrating its technology partners, including Criteo’s commerce media platform, Very Media Group will provide brands with insight into the impact of their marketing and media activity via Very.

The proposition will also integrate above-the-line, experiential, and influencer marketing. Very Media Group will offer brands the opportunity to collaborate with them on bespoke campaign concept development, combining data and creativity to launch market-leading campaigns targeting audiences online, including social media platforms. For more information, visit theverygroup.com.