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Date posted on DIARY directory: Monday 27th October 2025
TikTok has announced the UK shortlist of The TikTok Ad Awards 2025.
Greatest Branding
This award celebrates standout branding campaigns that combined bold, TikTok-first creative with innovative strategies to drive impact and awareness.
Greatest Performance
Spotlighting the campaigns that delivered exceptional lower-funnel results, this category rewards creativity and strategy that turned inspiration into measurable action.
Greatest Creative
This award recognises a brand’s overall creative excellence on TikTok, from clever paid and organic execution to campaigns that resonated across the platform.
Greatest Impact
Celebrating campaigns that harnessed the power of TikTok for good, this award shines a light on creativity with purpose, maximising engagement and social impact.
The winners will be announced on 13 November in London.
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