Date posted on DIARY directory: Monday 27th October 2025
TikTok has announced the UK shortlist of The TikTok Ad Awards 2025.
Greatest Branding
This award celebrates standout branding campaigns that combined bold, TikTok-first creative with innovative strategies to drive impact and awareness.
- BBC (#1) | Havas Media
- TUI | Leo Burnett
- Sony Pictures | MG OMD
- Asda | Spark Foundry
- BBC (#2) | Havas Media
- Premier Inn Barclays | OMD | Born Social
- Vaseline | Mindshare UK
- Bloo | Gen-UP GmbH
- JDE - Kenco | Havas Media
Greatest Performance
Spotlighting the campaigns that delivered exceptional lower-funnel results, this category rewards creativity and strategy that turned inspiration into measurable action.
- Reading and Leeds Festival | Mustard Media
- Home of Brands | IF. Agency
- Ocado | Havas Media
- Premier Inn
- The Sims (Electronic Arts) | Whalar UK
- Experian | Jellyfish
- Designer Parfums | Brainlabs Digital
- Revlon Cosmetics | Dentsu
- Supremacy: World War 3 | Twin Harbour Interactive
- American Express | UM | Shook Digital
Greatest Creative
This award recognises a brand’s overall creative excellence on TikTok, from clever paid and organic execution to campaigns that resonated across the platform.
- Bloo | Gen-UP GmbH
- Irn-Bru | the7stars | Leith
- Activision | Brainlabs
- Cheetos | DEPT
- Waitrose & Partners | Wonderhood Studios / Makers
- Lidl GB | Coolr | OMD
- German Doner Kebab | Goodstuff | Goodsocial
- Home of Brands | IF. Agency
- Panasonic | Digital Voices
- Sweatcoin | Kurve Marketing
Greatest Impact
Celebrating campaigns that harnessed the power of TikTok for good, this award shines a light on creativity with purpose, maximising engagement and social impact.
- Pedigree | Brainlabs | ALMAP BBDO
- Naturewatch Foundation
- John Lewis | MG OMD
- Old El Paso (General Mills) | Digital Voices
- DREAMIES | Brainlabs
- Cheez-It | Dentsu | Leo Burnett | Carat
- Asda | Spark Foundry
- Reading and Leeds Festival | Mustard Media
- Women's Pro Game | Threepipe Reply | Anomaly
- Garnier | Publicis Media | OneL'Oréal
The winners will be announced on 13 November in London.