Date Posted: Monday 29th June 2020
The Sun’s lifestyle brand for women, Fabulous, has a new look, brand new daily pages and new digital products.
The refresh creates a fully integrated cross-platform brand experience for Fabulous, allowing the millions of women who turn to the title for news, entertainment and inspiration to access the brand more easily and more often. It also creates new and integrated opportunities for commercial partners to speak to those highly engaged audiences.
In terms of design, a new logo will complement a new font, a pastel colour scheme, and new graphic devices used across all touchpoints.
The paper’s Fab Daily has been redesigned with a premium magazine layout, and will have daily themes, which create an appointment-to-read for its audience and gives advertisers the agility to activate media in the week, against contextually relevant content.
The brand will expand the number of current franchises across all platforms, including Bossing It, which celebrates and supports ordinary women achieving impressive things in their careers, and is fronted by Karren Brady CBE. Along with new series, Fab Labs, which will see beauty editors test beauty products, Bossing It will launch in video format on a new Fabulous YouTube channel.
Challenge the Stylist - a magazine feature, answering readers’ wardrobe dilemmas, will also move across all platforms, led by Fabulous fashion director Tracey Lea Sayer. Her team of stylists, including Nana Acheampong, will feature regularly in the paper and online, will provide inspiration to Fabulous’ captive audience,
A new regular Green with Envy feature will also highlight eco-friendly products, and ways to make do and mend to reduce readers’ environmental impact.
Increased parenting content will also offer help and advice to the 1.3million mums that the brand reaches each week.
Rachel Shields, assistant editor, commented: “The brand will bring the UK’s women together to work for positive change, and we will be introducing more campaigns to champion the causes closest to our readers’ hearts.”
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