Canoe is now representing The Snowboard Asylum (TSA), the UK’s leading retail destination for snowboarders. TSA has built a reputation for curating the best in snowboarding gear, apparel, and accessories, combining premium brands with expert knowledge and a passion for the snowboarding community. The brand supports riders of all levels, from first-timers to seasoned pros, providing equipment, advice, and events that bring the snowboarding world to life.

Leveraging its longstanding affinity with the snowboarding community, Canoe will provide PR support to build on TSA’s presence in the UK market, reinforce the brand’s leadership throughout the upcoming winter season and drive greater awareness of its product range. TSA joins Canoe’s winter sports portfolio alongside brands such as Burton and Oakley.