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Date Posted: Monday 15th April 2024
International beauty brand consultancy The Red Tree has announced Convié, a community-first beauty brand, as the winner of The Red Tree Beauty Accelerator 2024 in recognition of its innovative approach to beauty product creation and unwavering commitment to consumer engagement. Unlike traditional loyalty schemes, Convié harnesses the power of Web3 technology to reward community members with tokens for their participation in brand experiences, thereby democratising the product creation process and reducing waste.
“Convié exemplifies an exceptional understanding of the significance of community and the ability to nurture it in an innovative and creative manner. We are looking forward to working with the impressive Cristina Harrell and Isabelle Salas to support the next phase of growth,” added Fiona Glen, Director of Projects at The Red Tree.
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