The winners of The Pure Beauty Awards 2025 have been announced, and include:

TOOL OR DEVICE

• Best New Tool or Device - METIME Ritual, Wireless LED Light Therapy Mask

BODY CARE

• Best New Body Care Product - WONDERBALM, KOREAN BEAUTY ALL PURPOSE + NATURAL
• Best New Bath and Shower Product - SLATE BODY, The Collection
• Best New Sun Care Product - 2bTanned, SPF50+ glow serum

FRAGRANCE

• Best New Fragrance - GHAWALI, LOVE NOTE

HAIR CARE

• Best New Hair and Scalp Product - arbonne, HAIR CARE SCALP ELIXIR
• Best New Hair Prep or Styling Product - The doux, MOUSSE DEF TEXTURE FOAM

MAKE-UP

• Best New Lip Product - TROPIC, LIP SILK plumping ceramide serum
• Best New Eye or Brow Product - glow for it, lash FOCUS MASCARA
• Best New Complexion Product - Rare Beauty, Soft Pinch Matte Bouncy Blush

NATURAL AND ORGANIC

• Best New Natural Beauty Product - SUNKISSED, HYDROGLOW 12 HOUR HYDRATING TANNING MOUSSE

PROFESSIONAL BEAUTY

• Best New Professional Product or Treatment - Medik8, Crystal Retinal Age-Defying Facial

SKINCARE

• Best New Moisturiser - NIP + FAB, CERAMIDE FIX BASE BUILD MOISTURE MILK 8%
• Best New Serum - grüum, skal FACIAL SERUM
• Best New Eye Product - Dr Sam's, FLAWLESS BRIGHTLY EYE SERUM
• Best New Cleanser - Lacura, CLEANSING BALM
• Best New Face Mask or Exfoliator - BYROE, AVOCADO RENEWAL 2-IN-1 CLEANSER & EXFOLIATOR

WELLNESS

• Best New Wellness Product - Flourish Emporium, Grandad's Garden

OUTSTANDING INNOVATION

• Best New Ingredient - Lady Purple, produced by Active Cells and distributed by Azeco Cosmeceuticals
• Best New Sustainable Innovation - KinKind, FRESH as a daisy! Refillable Anti-Perspirant Deodorant
• Best Indie Brand - SLATE BODY
• Best New Beauty Brand - Glossom