CuraConn has been appointed by The Other House, the pioneering ‘Residents Club’ brand, to oversee communications leading to the launch of The Other House Covent Garden over the coming months. This will be alongside CuraConn Connects activity establishing exciting new partnerships for both The Other House’s flagship South Kensington property and the upcoming Covent Garden opening.

CuraConn will work with Callum McLellan-Attfield, the brand’s in-house PR Manager to deliver a fully integrated programme spanning strategic PR, brand storytelling, commercial partnerships, and curated network activation to amplify The Other House’s position as one of London’s most innovative luxury hospitality concepts.

CuraConn will work closely with the brand’s in-house team to deliver impactful launch moments, exciting stories, high-level partnerships, and strategic media outreach in the lead-up to the Covent Garden launch.