The Newt in Somerset, named ‘World’s Best Boutique Hotel’ at the World’s 50 Best Hotels 2023, has promoted Annika Scott to the role of Head of PR & Communications.

Scott joined the working farm with rooms as Membership & Communications Manager in January 2023. Prior to this, she was Head of Marketing & PR at Temperley London, and has more than 20 years of experience leading global PR teams and brand building for established businesses in the luxury fashion and lifestyle sector. Scott’s extensive background in luxury ensured a seamless transition to a new role in high-end hospitality.